Task: To build a profile of caviar consumers in Ukraine and raise awareness on critically endangered sturgeon fish.

Solution: We developed and launched a WebVR app to incentivize difficult data collection on the sturgeon products market in Ukraine. "Connect 2 Sturgeons" is an interactive documentary, which guides viewers through Danube river delta to local fishing communities. It explains current threats to a sturgeon specie in the infotainment format using narrating voiceover, interactive infographics and pop-up imagery, while final quizzes help to gather valuable data.

WWF Ukraine

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