Task: to announce speakers for the Business Wisdom Summit in a fresh and unusual way.

Solution: We recorded interviews with key speakers at their working places, and carefully preserved details of the surrounding environment in the 360° format. Post office, contemporary art center and metal warehouse - these places provide a background for characters and saturate their stories. These announcements got 600% higher reach than other video publications on the event's page on Facebook.

Format: Social media campaign

Business Wisdom Summit

360˚ video

Made on